On Sunday, a fantastically talented emerging artist released the fifth & last E.P of a series of five that he has been working on for a number of years now.
His name is Ed Sheeran (http://www.edsheeran.com) -
Releasing these E.P's was part of a plan to generate enough hype and excitement around him that the Major Labels would take note where they had previously ignored him.
1. You Need Me - http://itunes.apple.com/gb/album/you-need-me/id354891501
2. Loose Change - http://itunes.apple.com/gb/album/loose-change/id354878114
3. Songs I Wrote With Amy - http://itunes.apple.com/gb/album/songs-i-wrote-with-amy/id366461000
4. Live At The Bedford - http://itunes.apple.com/gb/album/ed-sheeran-live-at-the-bedford/id404452462
5. No.5 Collaborations Project - http://itunes.apple.com/gb/album/no-5-collaborations-project/id413889474
Fortunately his management (http://www.rocketmusic.com) - Elton John's relatively new entertainment company supported him in this and let him follow his own path. For Ed, his journey so far has proved to be a very successful. Prior to the release of the fifth E.P Ed signed a record deal with a Atlantic Records and plans to release an album either this year or next.
What has amazed everyone, following the release of said E.P is the overnight success of it. As I type, it currently lies at #2 in the iTunes chart:
Neatly tucked behind Rihanna but ahead of Tinie Tempah, Kings of Leon & Plan B - one of the biggest selling albums of 2010.
This has of course been done before by an unsigned act, most recently Mumford and Sons - but what this proves is that in this digital age where artists often connect directly with fans via social networks such as Facebook (http://www.facebook.com/EdSheeran) and Twitter (twitter.com/EdSheeran) - something Ed has done exceptionally well - it is more likely that thanks to loyalty, generated by hard working artists, their music is more likely to be paid for rather than downloaded for free (something Ed has stated he doesn't mind). For Ed this has paid of and he should be a role model to younger and even older unsigned acts trying to get noticed by the majors.
So as I leave you to ponder this amazing feat by a likeable, young, exciting new talent. I leave you with a video of him performing at our very own Station Sessions (http://www.stationsessions.com) courtesy of St. Pancras International who host it.
Please Enjoy!
DC
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