An exciting year for The Syllabus Agency
This is the first submission to the The Syllabus Agency blog “Views from an agency”. As described in its title, this blog will act as a talking point for the agency, where thoughts and feelings, opinions and inclinations will be set free to wander through cyberspace.
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Yeo Valley Rap - Heading for Christmas #1
In the first instalment of “Views from an agency” I would like to talk about the ongoing shift of power away from major record labels and towards the new world independents, self releasing bands and music savvy brands for producing popular, high grossing records.
The Syllabus Agency was recently approached by Black Sheep Records on behalf of Yeo Valley, the family-owned dairy company, to distribute its latest record entitled ‘Yeo Valley Rap’. This track has very quickly become extremely popular boasting over 1 million views on YouTube. It has been predicted that Yeo Valley Rap will make it to #1 in the charts over Christmas; great news for Syllabus and a real achievement for Yeo Valley and the crew. The power of the Internet and its most popular platforms such as YouTube and Facebook, have changed the music industry beyond recognition and certainly for the better! It seems the power to make a successful track is continually shifting from the label to the consumer. Without their support we probably wouldn’t ever have known that farmers made such great rappers!
Good work Yeo Valley Boyz!
ML
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