There were absolutely loads of events going on during fashion week, with something on almost on every corner in west London’s shopping areas. I was blown away by the sheer number of people that turned out for Vogue’s Fashion's Night Out for a cheeky glass of champagne and quick celebrity spotting session. I happened to be at SHOWStudios checking out Motherof Pearl’s collabration with coffee shop themed exhibition and artist Keith Tyson. I also bumped into an old friend Adrien Sauvage who has taken the celebrity styling and fashion design worlds by storm with his unique brand “This Is Not A Suit”. Check out the linked video, its perfect!
Also I happened to find myself at the Adidas Originals x Exit x Absolut Vodka party on Saturday last week which was heaving with people from all parts of the fashion and music world, it was great to see the two industries converging over a brand that has remained credible since my father was a young man. It was also good to see great strategy in action where the endorsement of a young blogger called Cheyenne Davide married the brand to youth, street and fashion culture perfectly! A good time was had by all!
ML
